Corporate Brands Around The World

About Me

Corporate Brands Around The World

Hello and welcome to my blog on branding. My name is Lisa Mitchell and I'm a brand enthusiast. I know it may seem weird, but I collect artwork from major corporate brands. As I expanded my collection, I wanted to learn more about how business worked, so I started studying the world of business. I'm not actually part of the business world, as I am currently a stay-at-home mom. But that doesn't mean that there are not a lot of things you can learn from my blog that might help your career or simply understand why I am so passionate about branding.


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Why Quartzite Countertops Are Gaining Popularity

While most people have heard of quartz, fewer people are familiar with quartzite. However, this is slowly changing as more and more people are choosing the latter as the material of choice for their kitchen countertops and benches. But what is the difference between the two and why is quartzite only now getting popular? Here is a quick and easy guide to the small differences between the two materials and why you should consider going with quartzite over quartz in your kitchen.

Is Quartzite a Fake Version of Quartz?

With the name like quartzite, it is easy to see how people would consider it a rip-off of quartz. In actuality, quartz is a wholly man-made material constructed out of quartz but also including other materials that bind all the quartz together. Quartzite, on the other hand, is a natural form of quartz that undergoes a specific heating process to bind with small, shinier bits of quartz to emulate it the famous look most people are after. So while they are both manufactured a little bit, quartzite countertops are far more natural and therefore often have better patterns, designs, and overall aesthetic value when compared to quartz.

Why Is Quartz So Much More Famous?

There are a few reasons why quartz has gained the upper hand in the modern kitchen countertop market. For one thing, quartz is a lot easier to change to whatever color or shape you want because it is completely manufactured, while quartzite slabs have to be carefully cut and prepared. However, with an emphasis on natural materials coming back into focus, quartzite is seen as a more environmentally friendly and sustainable alternative to quartz, while also providing a more beautiful finish. While quartz may be stronger, quartzite still has very good durability and strength to the point where the difference is negligible in a real-life setting.

Should You Get Quartzite?

Quartzite's popularity is sort of a self-perpetuating process. The more people who buy quartzite increase the industry around quartzite, thereby making more options for customized countertops, different templates, and cheaper and easier installation. Quartzite is far easier to buy now than it was ten years ago, and this ease of access is only getting better. Quartzite is a natural alternative that is stunning when matched well with your home's design, and that is why it has swung back into popularity. If you'd like to learn more, contact companies that supply quartzite countertops.