Corporate Brands Around The World

About Me

Corporate Brands Around The World

Hello and welcome to my blog on branding. My name is Lisa Mitchell and I'm a brand enthusiast. I know it may seem weird, but I collect artwork from major corporate brands. As I expanded my collection, I wanted to learn more about how business worked, so I started studying the world of business. I'm not actually part of the business world, as I am currently a stay-at-home mom. But that doesn't mean that there are not a lot of things you can learn from my blog that might help your career or simply understand why I am so passionate about branding.


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Ways To Package Your Dripless Candle Sets

Your square dripless red candles are beautiful, and you want to package them in ways that will be most appealing to your clients. Dripless candles, also known as tapered candles, are often used for both their decorative appeal and their ability to produce ample lighting once lit. The wax gently drips down the sides of the candles for a no-muss, elegant appeal.

Packaging your candles in an appealing way can make them sell better. After all, the packaging is what clients see first and helps make your candles stand out from others on the same shelves. Also, packaging is essential for shipping candles so they arrive to your customers in pristine condition. Here are packaging tips to make your candles beautiful, especially if you sell them in sets.

Window boxing

Packaging your candles in durable boxes with plastic-coated clear windows lets your customers see the height, coloring, and craftsmanship of your candles before they even open them. This packaging technique is beneficial for your candle business if you put your candles on shelves for open display. Consider windows on the front and back of your candle boxes so customers get a clear view of what they are buying.

Packaging inserts

Consider putting an insert in your candle sets so each candle is able to stand on its own without disturbing the other candles in the box. Inserts are typically made of a thin plastic mold or a cardboard design and help to keep candles intact when you ship them to customers.

Colorful packaging

If you sell candles in a wide variety of colors, such as red, purple, yellow, green, or a combination of colors, make sure that the packages match the color within. Not only will customers be able to easily determine what color candle they are getting, but you will also be able to keep your packaging organized in the warehouse by assigning candles to be packaged according to color: the color of the candle must match the box it's being placed in.

Remember that packaging your candles means you should also consider stacking abilities of the boxes themselves. Make sure boxes are as true-to-form as the candles themselves with little air room for being able to ship more candles from your inventory at once without taking up a lot of space. A packaging design company will be able to help you decide what style of packaging will work best for your needs. When you package your candles in an attractive way, you can sell more of your inventory quickly.