How many times have you been on Facebook, Instagram, or even Twitter and you see certain things promoted or stores advertised? You often wonder why that particular ad showed up in your feed. Business social media creation and promotion is the reason. It targets a certain audience based on their demographic characteristics, like age, region, or even internet searches.
Before even thinking about using social media as a tool to propel your business, you should have a plan. The first step that follows any business idea is a plan. You ought to create a marketing plan that will help you set up not only a budget but an idea of who you intend to target as well as what platforms you will use to target these people. You also need to do an audit of your current customers. Are they technology averse, or will they be willing to connect with you on your social media pages? If you already have a profile, how many likes and subscribers do you have? You can use this information as the basis for your plan.
Outsource or In-House
You would have to decide if you are going to outsource your campaign or keep it in-house. If your company is small and people in house lack the expertise, it may be a good idea to have the service outsourced rather than done in-house. When it is outsourced, you can hire a competent expert to help with your campaign. Again, weigh the pros and cons of each. If money is a concern, rather than selecting a marketing company, you can hire a freelancer who can work remotely and whom you can pay per hour. An outsourced person also is not going to have intimate details of your business, so you may want to consider sending a post to them and having them edit it.
Your marketing strategy would determine whether you seek to compete based on price, quality, customer service or just to serve a niche market. Either way, if you are going to use social media as a platform to advertise your company and its product/services, you have to ensure that you are excellent in your competition. Social media presents an avenue for you to be reviewed by your customers so you have to make a good impression. Reviews can make or break your business. So, before making your business vulnerable to the threat of social media, ensure that your services are good! Customers are going to review every post and use it as an opportunity to bash your business. You can also consider turning off comments for posts, but that is not the best way to grow your business. Be open to feedback, and it will give you an opportunity to improve. As with any part of your communications strategy, consult a communications firm such as S & A Communications when you want to make sure you're getting it right.